Chinese: The world’s leading language
With over 1.3 billion speakers in the People’s Republic of China alone (accounting for more than one sixth of the world’s population), Chinese has become one of the most crucial languages for international business development. As the world’s second global power, the country is now a strategic gateway region via which to conquer new markets. Why neglect this part of the world that is home to the suppliers of tomorrow?
When it comes to Chinese, a professional translator is absolutely essential. The Chinese alphabet encompasses over 5,000 characters that refer to either a tone or meaning and vary depending on their particular context.
And that’s just the writing: Spoken Chinese is even more complicated! We tend to use the term ‘Chinese’ for what is essentially an entire collection of Chinese languages: there are no fewer than seven different families, Mandarin, Wu, Yue, Gan, Hakka, Min and Xiang. And some linguists take it even further, with another three groups to consider…
Each region has its own variety of Chinese with its own special characteristics, and all of them need to be taken into account when you start expanding into this market!
InPuzzle unlocks the door to this immense market
From brochures and press releases to interpreting, corporate videos and websites, whatever your materials, InPuzzle is on hand to guide you through your international development. Drawing on a network of over 2,500 mother tongue translators working with 70 languages, our agency is the perfect partner to help you get settled into the Chinese market.
Each of the professionals chosen for your project works into their native language, and our translators come from all of China’s provinces. We use mother tongue proofreaders too, allowing us to provide flawless quality in each of the documents we deliver.
In addition to seamlessly translating your content, we can provide you with organic international SEO experts. You’ll need to take an entirely different approach to the one you’re used to working with in Europe! The web may well be worldwide, but each country has its own characteristics, and this is especially true of China, a country that has whole-heartedly embraced the joys of the net. If you want to sell your products in this part of the world, you’ll have to shrug off your old Google ways: in China, your web strategy will need to target Baidu, the national search engine. A crucial step, considering this is the world’s fourth most frequently visited website.
At InPuzzle, we have one priority, and one priority alone: Getting the job done! It’s what we’ve been doing for the past 15 years.
