India – a huge market awaits
As the second most highly populated country in the world after China, India also ranks second in terms of GDP, making the country a flourishing market you should prioritise when you start thinking about expanding abroad. Yet this is a process that requires careful consideration. India is a country that abounds with culture and languages. In 2011, 860 different dialects were recorded within the country’s borders (22 of which are recognised under the Constitution of India). And although English is widely understood and spoken here, the State’s official language, Hindi, is a safe bet, spoken by just under half of the country’s population.
Communicating in India means mastering Devanagari, a Hindi script that is very different indeed from European alphabets. This semi-syllabary is unusual in using a long horizontal line to which its different characters are attached.
The script is incredibly difficult to get to grips with for those embarking upon the challenge of learning the language and its specificities. As an example of just how complex it is, look no further than the very different numbers: From 1 to 100, each number is different, and needs to be learnt individually.
Make sure your materials are absolutely flawless, and call on the services of a professional native translator equipped with knowledge of all the intricacies of their language! Put your trust in a professional who knows Hindi like the back of their hand.
InPuzzle’s custom-made translations
When you’re doing business abroad,relevant, well translated materials are the key to success! Why risk losing time and money with poorly developed communication tools when you could be preparing to conquer the world with InPuzzle? By choosing our agency, you’ll be choosing to work with high-quality communications materials. Whatever the department in question, we’ve got it covered. Does your communications team need a press release translated into Hindi? Finance department looking to draw up contracts for an Indian subcontractor? Do you need to send a corporate video to a potential client in India? Give us a call, and find out what our teams can do for you.
Why choose InPuzzle? Enjoy an in-house team of 40 experts working with over 2,500 mother tongue translators around the world, a network of professionals to ensure you receive quality results, translations perfectly adapted to your message, brand image and needs, and most importantly of all, to your target market and its cultural and linguistic quirks.