Spanish: the world’s second leading language
With over 427 million native speakers, Spanish comes second in the league table of most widely spoken languages around the world, in terms of number of native speakers. You’ll find Spanish speakers scattered around the globe, from Spain and Argentina to Paraguay and Guatemala. Over twenty-odd countries worldwide have Spanish as their official language. Yet not all varieties of Spanish are equivalent, with each region boasting its own quirks and specificities that are essential to know when communicating with clients on all continents. The Spanish you use with Argentinians will be different to the Spanish you use with a Mexican-Spanish speaker.
Looking to take your business abroad? You’ll need flawless adaptation. Because each language has its own specific characteristics, respecting and using them will garner credibility among your clients.
A quick and careless translation or one processed with online automatic translation tools will always fail to impress, both in form and content. Why take the risk of making a negative impact when you could be enjoying high-quality content that boosts your development opportunities? Poor translations are littered with false friends (particularly common between Latin languages) and significantly hinder your chances of selling your products abroad. The Spanish word ‘equipaje’, for example, means ‘luggage’, and not ‘equipment’ as you might think. Pretty essential when you’re translating your brochure!
Enjoy a targeted, tailored InPuzzle translation
Seize the opportunities of the Spanish market with both hands and choose InPuzzle. By offering you native translators in your target countries, our agency will provide you with content that’s perfectly adapted to your target market. Let us take care of your print, audiovisual and online content. And if you’re looking to expand your business online, your content will need to appeal to readers and search engines to equal degrees! Our teams include web and organic SEO experts who will work in line with your strategy to ensure you really take off around the world.
If your style and tone is a little off-beat, a little quirky, a little flavoursome, you’ll want to be sure you make the same impact, from Colombia to Costa Rica, getting your sense of humour across and ensuring you don’t make any embarrassing faux pas. Our linguistic specialists are experts in all the subtle little cultural quirks of each country, putting them in the perfect position to help you hammer out an adapted tone that matches your communication strategy as well as your target market’s culture.
Avoid the Dali effect when it comes to your international plans – choose language experts you can trust, and get in touch!